So, you’ve created an EPIC blog post, hit the publish button, and then waited for the traffic to start pouring in to see your brilliant creation.
Unfortunately, all you heard were crickets. Of course your mom visited the site and said it was AMAZING. She’s your #1 fan :)
But she’s also the ONLY fan…
Because you’re missing a critical piece of the blogging puzzle.
It doesn’t matter how great your content is. Without actively promoting your content, your blog is STILL going to be a ghost town.
* Content is not king if nobody can see it. *
So you’ve got to flip the formula on it’s head…
Spend 20% of your time creating epic content. And spend 80% of your
time promoting that content.
time promoting that content.
I can hear the whiners now…. “But Kim, it took me an entire day to
create that blog post. I don’t have time to now go out and spend hours promoting it.”
create that blog post. I don’t have time to now go out and spend hours promoting it.”
If that’s the case – you probably don’t have time to build a successful online business and this article probably isn’t for you.
But… if you want to get 5,000 visitors to your next blog post… (WITHOUT Google) – then grab some coffee and let’s get ROCKIN :)
1. Twitter Tribes.
One of the first things I like to do after I publish my content is to ‘seed’ it inside a variety of Twitter Tribes.
One of my favorite Twitter Tribes is called JustRetweet.com.
JustRetweet is a social sharing community that works together
to promote each others content.
to promote each others content.
Kind of like a ‘you scratch my back I’ll scratch yours.’
But… the cool part is that they have a ton of content that you’ll be proud to share with your tribe.
Plus, they’ve also added support for Facebook likes and Google
Plus One votes.
Plus One votes.
The site works on a credit based system. As you share other people’s content within the community you earn ‘credits’ that allow you to get shares and retweets on your own content.
You can also buy credits – which are extremely affordable as well.
This is a super simple strategy for getting your first 20-30 retweets
and Facebook likes. Which will immediately kick off your first bit
of momentum.
and Facebook likes. Which will immediately kick off your first bit
of momentum.
Two other great Twitter Tribes you can join are Triberr.com and ViralContentBuzz.com.
Additional Resources:
17 Twitter Marketing Tips from the Pros
The Ultimate Twitter Guide
List Building with Social Media
How I Got 50,000+ Twitter Followers
16 Ways to Get People to Read and Retweet Your Content
The Ultimate Twitter Guide
List Building with Social Media
How I Got 50,000+ Twitter Followers
16 Ways to Get People to Read and Retweet Your Content
2. Google Plus Communities
Google Plus is here to stay. After many attempts at building a social network to compete with the likes of Facebook and Twitter – it looks like Google has finally hit upon a winner.
And… it’s a great tool for driving hundreds of visitors to your
latest blog post. Regardless of how many followers you have.
latest blog post. Regardless of how many followers you have.
That’s the beauty of this particular strategy. All you need to do is setup a good profile on Google Plus. You can then leverage existing audiences on Google Plus via Communities.
Communities are the ‘secret sauce’ inside Google Plus.
These are basically large groups of people based around common interests. They’re kind of like mini-forums.
Plus, it’s one of my favorite ways to find cool and interesting conversations on Google Plus.
You can search for related communities here:
Once you join some related groups – you’ll find out there are
actually a LOT of interesting conversations going on within Google Plus.
actually a LOT of interesting conversations going on within Google Plus.
In fact, it’s becoming one of my favorite social networks. Plus, it’s a LOT less crowded.
And it should DEFINITELY be part of your content promotion checklist.
First, start engaging with 5-10 related communities. By this I mean
joining in on the conversation. Adding value. Voting up OTHER people’s content.
joining in on the conversation. Adding value. Voting up OTHER people’s content.
Like any social media platform – you need to provide VALUE first.
Engage first.
Then, whenever you have a really good blog post that you’d like to
share – simply post a link to your favorite 5-10 related communities.
share – simply post a link to your favorite 5-10 related communities.
Then sit back and watch the traffic roll in :)
Additional Resources:
The Ultimate Google+ Marketing Guide
Google+ Communities: What Marketers Need to Know
How to Market Your Content on Google Plus
3 Ways to Boost Your Traffic with Google Plus
Google+ Communities: What Marketers Need to Know
How to Market Your Content on Google Plus
3 Ways to Boost Your Traffic with Google Plus
3. Email Trumps All.
Sites like Facebook, Twitter and Google Plus can be very powerful tools for promoting your content – but your biggest media channel will ALWAYS be your email subscriber list.
We personally use our subscriber list to generate 2,000+ visitors
PER email.
PER email.
Imagine the power of being able to send that much traffic simply
by pushing the ‘SEND’ button.
by pushing the ‘SEND’ button.
Your business should be BUILT on email. Building a community of
raving fans who look forward to your next email.
raving fans who look forward to your next email.
This is THE #1 asset in your business.
And it allows you to build instant momentum for EVERY blog post.
Additional Resources:
Pat Flynn’s Guide to Email Marketing (Part 1)
Pat Flynn’s Guide to Email Marketing (Part 2)
DropDeadCopy.com – The BEST podcast online about email marketing.
Pat Flynn’s Guide to Email Marketing (Part 2)
DropDeadCopy.com – The BEST podcast online about email marketing.
4. Facebook Sponsored Stories (In the News Feed).
Here’s one of my secret sources… If you want to promote your content quickly WITHOUT all the elbow grease, then Facebook Sponsored Stories are going to be your new love affair :)
This is one of the best ways to ‘seed’ your content and start gaining virality.
Promote your content using Facebook Sponsored stories in the News Feed.
This has become one of my favorite ways to generate highly targeted traffic on demand.
You simply post a new story on your fan page. (a.k.a your latest blog post)
And then you setup an ad to promote that post.
Using Facebook you can laser-target your audience by choosing exactly which Fan pages you want to target. So you simply choose 3-5 highly related fan pages that your post will be promoted to.
This is the ‘audience’ that will see your post.
But there’s one small tweak you need to make to get the best results. This is the ‘secret sauce’…
What I do is I first create my ad in the traditional Facebook Ad Manager. Then from there I go into what’s called the ‘Power Editor’ and customize the audience so that my story is ONLY shown in the News Feed.
This will give you MANY more visitors for a MUCH lower price.
Facebook is quickly becoming one of the best places to build and grow your business.
Additional Resources:
My go to person for traffic Fiverr.com/lemonking111
Buying traffic if your website is new is a powerful tool, you shouldn't expect to get consistent traffic without buying some.
Buying traffic if your website is new is a powerful tool, you shouldn't expect to get consistent traffic without buying some.
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